Located in Bowral, amid the lush and rambling landscape of the NSW Southern Highlands, HEM is a destination offering thoughtfully selected pieces for real women delivered with honesty, passion and kindness.
HEM Store is a small, family-owned business run by real people for real people. After many years in the fashion industry and with an unquenchable passion for people and fashion, owners Tina and Diana were excited to create their own business together – HEM.
Their mantra is quality over quantity in both the products they select and the way they serve their customers. They carefully handpick beautiful pieces that offer timeless style and add value to your wardrobe for years to come. They believe that fashion should be fun and that it brings a kind of joy that lifts the human spirit in a way that cannot be undervalued.
The name HEM stands for the finishing touch, that all-important edge. Hem is also the Swedish word for home – a feeling that they hope you’ll experience in our store where you are always welcomed with an open heart.
